J-Lo, Rihanna and Kardashians: How Fur is Fighting an EU Ban

The European Union is considering whether to ban fur farming and trade, but the industry is using celebrity endorsements to maintain its visibility. Social media campaigns featuring figures like J-Lo and Rihanna are attempting to portray fur as a relevant trend. Meanwhile, the European Commission is expected to reject a full ban, proposing instead to improve animal welfare standards within the industry, sparking criticism from animal welfare groups.

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