Madrid Wine Goes to the Metaverse: Virtual Tastings at Home

The Community of Madrid is building a new online platform for wine. It will offer virtual tastings and help people plan wine tours. The platform uses data about vineyards.
The project aims to connect 44 wineries in the region. It will provide customers with a digital experience. Artificial intelligence will be used to create customized wine routes. The platform analyzes ‘big data’ to understand vineyard conditions. This data helps to improve the wine-making process.
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Highlights
Madrid Wine in Metaverse
The Community of Madrid is building a platform for 44 wineries.
Virtual Wine Tastings Available
Users can do virtual wine tastings from home.
AI Personalizes Wine Routes
Artificial intelligence creates custom wine routes.
'Big Data' Tracks Vineyards
The project uses data to track vineyard heights.
Combined Wineries Platform
A single platform brings together many wineries.