Beer Company Targets Youth with 'Less Screens, More Street'

Ambar, a Spanish brewery founded in Zaragoza 125 years ago, is launching a campaign targeting young consumers with the message to reduce screen time and enjoy outdoor activities. The company, producing less than 100 million liters annually, is positioning itself as a leader in the non-alcoholic beer market within Spain and globally. This initiative reflects a broader trend of brands appealing to younger demographics with lifestyle messaging.

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