16 Mar, 05:00··

Japan Uses Social Media for Diplomacy

EurActiv

Japan is employing a new diplomatic strategy by utilizing social media platforms, specifically through its ambassadors in London and Paris. This approach, often described as ‘clickbait diplomacy,’ aims to bolster relationships and showcase Japan’s soft power on a global scale. The move reflects Tokyo’s efforts to secure new alliances and potentially influence European perceptions.

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diplomacysocial mediasoft power