EIS Spends Money on International Communications
Estonia spent €6.5 million on promoting itself internationally. The Estonian Business and Innovation Agency (EIS) made this investment. The campaign will reach 20 different countries.
The Estonian government increased its public relations spending significantly. The EIS allocated €6.5 million to communications. Ursel Velve, the agency’s head, thinks this is important. The campaign aims to promote Estonia around the world. It will focus on 20 specific countries.
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Highlights
EIS Budget Allocation
The EIS allocated €6.5 million for communications.
Significant PR Spending Increase
State spending on PR firms rose by 55%.
Increased Spending Amount
The total spending reached 1.5 times 2023’s amount.
EIS Responsible for Increase
The EIS is responsible for the rise in PR spending.
Global Campaign Target
The campaign will target 20 different countries.