Madonna, Shakira, Bieber… Football’s ‘Americanization’ at World Cup

The 2026 World Cup, hosted in the United States, Mexico, and Canada, was seen as an effort by FIFA to popularize soccer in the US. Critics argue that the event has led to the ‘Americanization’ of football, with prominent international stars featured. This reflects a previous attempt to introduce soccer to the US in 1994.

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