19 Mar, 12:58··

Sushi Trend: 'Push-up' Presentation Sparks Debate

A new trend in sushi restaurants involves serving maki rolls as whole, cylindrical portions within tubes, resembling a 'push-up' or 'Calippo'. This creative presentation is seen as innovative marketing but has also drawn criticism for being unnecessarily elaborate and wasteful. The trend reflects a broader shift in dining experiences and consumer preferences.

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food trendssustainabilitymarketing