Drink Company Changes Ad After Criticism
Stëlz, a Dutch drink company, changed its advertising. They made it clear the product contains alcohol. The change followed criticism about the product's appearance.
Stëlz produces ‘hard lemonade’. People said the advertising looked like regular lemonade. A health advocate raised concerns about the marketing. The Advertising Code Commission received five complaints. The company now clearly states the drink contains alcohol in its advertisements.
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Highlights
Stëlz Changes Advertising
Stëlz changed its ‘hard lemonade’ advertisement due to criticism.
Resemblance to Lemonade
The advertisement was criticized for looking like lemonade.
Alcohol Content Added
The company now clearly states the drink contains alcohol.
Health Advocate's Concerns
A health advocate raised concerns about the marketing strategy.
Five Complaints Received
The Reclame Code Commissie received five complaints about the ad.