Footballers Take Water Breaks: Ads During World Cup
TV channels will have breaks during the World Cup. These breaks will show advertisements. This is a new way for the channels to make money.
The FIFA World Cup will have three-minute water breaks for the players. During these breaks, television stations can show advertisements. The advertisements will last up to 130 seconds. This change affects how people watch the games on TV. It is a new source of income for the broadcasters.
Summarized from the sources above. Read the originals for the full story.
Highlights
Water Breaks Allow Ads
ARD and ZDF will show advertisements during water breaks in the World Cup.
Breaks for Players
Football players will have three-minute water breaks during matches.
Advertising Time Limit
Television stations can show 130 seconds of advertising during breaks.
Impact on Viewers
The breaks affect the viewing experience for audiences.
New Revenue Stream
Broadcasters will receive new revenue from advertising during breaks.