Supermarkets adding plant ingredients to meat.
Supermarkets in the Netherlands are adding vegetables to meat products. Research shows this can increase vegetable content by up to 40%. Consumers are not always aware of this change.
A study by Foodvalley found that many meat products in Dutch supermarkets include plant-based ingredients. These ingredients include things like peas and chickpeas, and sugar beet fibers. Popular brands like Jumbo and Albert Heijn are using this method. The research shows a growing trend of ‘hybrid meat’. There is a need for clearer labels to tell consumers about these additions.
Summarized from the sources above. Read the originals for the full story.
Highlights
Supermarkets add vegetables to meat
Supermarkets are adding peas and chickpeas to meat products.
Study finds plant-based additions
Foodvalley research shows many meat products have plant-based ingredients.
Beans and sugar beet used
Products contain beans and sugar beet fibers.
Popular brands involved
Jumbo and Albert Heijn offer enriched meat products.
Clearer labeling needed
The research suggests better labeling for consumers.