Studio 100 Opens Temporary Theater in Mechelen

Belgian entertainment giant Studio 100 is experimenting with a new, smaller pop-up theater in Hofstade, Belgium, marking a departure from their usual elaborate ‘riding stage’ productions. This move comes as the company also proposes a larger, two-year temporary theater project near Mechelen, signaling a strategic shift in their entertainment strategy.

The Hofstade venue represents a scaled-down approach, focusing on a more intimate theatrical experience and potentially testing new formats before a larger investment. The Mechelen project, spearheaded by CEO Gert Verhulst, is a considerably more ambitious undertaking, aiming to host a variety of productions and attract a wider audience. The acquisition of the Sport Vlaanderen domain highlights Studio 100’s commitment to bolstering the entertainment landscape in Flanders, and securing the necessary permits is a crucial step in realizing this long-term vision. Industry analysts suggest this diversification could be a response to evolving audience preferences and a desire to explore different revenue streams beyond their established, high-production value shows.

Summarized from the sources above. Read the originals for the full story.