Zalando Tackles High Return Rates

Zalando, Europe’s largest fashion retailer, is addressing the significant issue of returned orders, with approximately 60% of all purchases being returned. The company aims to reduce this rate by implementing technology, specifically a virtual fitting room, to improve customer satisfaction and reduce logistical costs. This initiative reflects a broader trend in the online fashion industry grappling with high return volumes.

Summarized from the sources above. Read the originals for the full story.