Nestlé’s 12-Ton KitKat Theft Sparks Marketing Campaign
Twelve tons of KitKat chocolate were stolen from a truck. Companies are using the theft for marketing. Nestlé is calling the thieves 'criminals with exceptional taste'.
Nestlé reported the theft of 12 tons of KitKat chocolate bars. The truck was transporting the chocolate from Italy to Poland. The company started a marketing campaign about the theft. Other brands, like Ryanair and McDonald’s, are also using the event. The truck and chocolate are still missing.
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Highlights
Massive KitKat Theft
Twelve tons of KitKat chocolate bars were stolen from a truck.
Global News Story
The theft has become a global news story.
Brands Capitalize on Theft
Ryanair and McDonald’s are using the incident in marketing.
Nestlé's Advertising Response
Nestlé created a viral advertising campaign based on the theft.
Unaccounted Truck and Chocolate
The missing truck and chocolate remain unaccounted for.
Perspectives
- A large amount of KitKat chocolate was stolen from a truck.
- Several companies are using the theft for marketing.
- The theft occurred while transporting chocolate from Italy to Poland.
- No one was hurt during the theft.