ZDF Interview: Beer Offered to Schalke Players
ZDF cancelled an interview with ski racer Linus Straßer. The reason was a dispute about advertising. This caused criticism about advertising in sports.
The German public broadcaster ZDF planned to interview Linus Straßer, a slalom skier. Straßer refused to accept sponsorship from a bottle. ZDF said advertising is not allowed on their channel. They called this ‘schleichwerbung’. This shows a problem between athletes and broadcasters about advertising.
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Highlights
ZDF Cancels Straßer Interview
ZDF cancelled an interview with Linus Straßer because of a sponsor's offer.
Sponsor Wanted Promotion
The sponsor wanted to promote their brand during the ski race.
ZDF Prohibits Advertising
ZDF says advertising is not allowed on public television.
Athlete Refused Sponsorship
Linus Straßer refused a sponsorship offer from a bottle.
Disagreement Between Parties
There was a disagreement between the athlete and ZDF about promotion.