29 Mar, 12:20··
New Hesse Logo Sparks Debate

Hesse has created a new lion logo. The logo includes colors and a new font. People are questioning what the logo represents.
The state of Hesse introduced a new lion mascot. The design is meant to be gender-neutral. Some people think the logo is causing problems. Experts believe Hesse should look at how Bavaria solved a similar issue. The logo is intended to discourage financial partners.
Summarized from the sources above. Read the originals for the full story.
Highlights
New Hesse Logo Created
Hesse has a new logo with a lion and specific colors.
Lion Mascot Gender-Neutral
The new lion mascot is designed to be gender-neutral.
Mascot Intended to Scare
The mascot is meant to frighten financial partners.
Community Concept Questioned
The logo raises questions about belonging and community.
Bavaria Suggested Solution
Experts advise Hesse to look to Bavaria for help.
politicsculturefinancebrandingidentity