Whiskey Label Removed: No Whiskey Without Whiskey
A German court made a ruling about alcohol labels. The court said products cannot be called ‘whiskey’ if they aren’t really whiskey. This was because of a company selling a drink labeled ‘This is not Whiskey’.
The case began with a German startup selling non-alcoholic drinks. They used the slogan ‘This is not Whiskey’ on their labels. The spirits industry argued this was misleading to customers. The court agreed with the industry’s argument. The startup was ordered to remove the label from its products.
Summarized from the sources above. Read the originals for the full story.
Highlights
No Whiskey Label Allowed
A court said products cannot be labeled ‘whiskey’ if they aren’t whiskey.
Company Sold Non-Whiskey Product
A German company sold drinks labeled as whiskey that were not whiskey.
Industry Challenged the Label
The spirits industry argued the label misled consumers.
Court Ruled Against the Startup
A court ordered the removal of the ‘This is not Whiskey’ label.
Protecting Consumers and Brands
The ruling protects consumers and keeps the whiskey brand true.