Canaletto & Bellotto: Uncle, Nephew, Marketing

The Kunsthistorisches Museum (KHM) in Vienna is hosting a special exhibition dedicated to the works of Canaletto and Bellotto, two prominent 18th-century cityscape painters. The exhibition explores the origins of the ‘Canaletto’ brand and the marketing surrounding their art. This initiative aims to draw visitors to the museum and showcase significant Austrian art history.

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